Analytics and Search Console Disagree: Google's 8 Reasons
The two tools never match and neither is broken. Google's eight documented reasons, and which number to trust for which question.
Category: SEO
AI Content: What Google Has Actually Banned
Google has not banned AI-written content. It has banned scaled content abuse. The policy text, and the difference that decides how you...
Blocking AI bots on Cloudflare also blocks Googlebot
Cloudflare's defaults change on 15 September and multi-purpose crawlers like Googlebot fall in the same bucket. Only 6 of 111 Iranian sites...
Site Analysis Tools, Measured By Their Own Yardstick
We measured the ten sites ranking for site analysis against what they measure for you. The table, and why a tool score...
Google Ads and Iran: What Google's Own Policy Says
Google's help pages list Iran as embargoed for Ads and describe suspension with no grace period. What that means, and what is...
Search Console: four numbers that get misread
Average position is averaged over impressions, and position 10 is not the tenth blue link. Live results data from seven queries, and...
Technical SEO: The Five Things That Move Rankings
Technical SEO comes down to crawling, rendering, one address per thing, speed and mobile. Which five move rankings and which sixty items...
Submit Site to Google: Free, and Not Your Real Problem
Submitting a site to Google takes ten minutes and costs nothing. Indexing is the real job: robots.txt, noindex, servers and cache, and...
Buying Backlinks: What You Actually Get for the Money
Most backlink packages rent a line on a page with no traffic and thirty outbound links. What Google accepts, and when links...