Instagram Advertising
The price of a post, reel or story is written on each page card. You send the brief, the page owner accepts, and after direct payment the ad goes live.
How to read this catalog
- Follower and view numbers are declared by the page owner; before ordering you can ask them for stat screenshots in the workroom.
- A story usually costs less than a post because it lasts 24 hours; for discount codes and short campaigns that is often exactly what works better.
- The "RGB pick" order is built from listing completeness and confirmed order history; a higher spot is not for sale.
RGB is not an ad network and takes no percentage of your order. The price is what the seller set, payment goes directly to them, and RGB only keeps the order process transparent.
0 listings match these filters
The Instagram Advertising catalog just opened and the first listings are on their way. Are you a seller yourself? Be the first; listing takes a few minutes and carries no commission.
How much does Instagram Advertising cost
The catalog is not yet big enough for a minimum and median price to mean anything; we will not put a made-up number in their place. Each listing price is transparent on its own card, and as more listings arrive the real stats will sit right here.
What really moves the price is audience engagement, not just the follower count. A page with fewer but more active followers is the better buy for most businesses.
Where Instagram ads pay off
Where the product is visual: clothing, food, decor, local services. The Instagram audience decides with its eyes, and an ad without a good image gets lost even on the best page. So prepare the creative before booking, or ask the page owner to produce it in their own style; content that speaks the language of that page always beats a ready-made banner.
Topic match matters more than size. A cooking page sells a pressure cooker better than a comedy page several times its size; the audience is smaller, but it is the one that buys.
Check these before ordering
Look at the view-to-follower ratio. A page with a large audience but views far below it either has an inactive audience or one that came from the wrong place. Open the last few posts yourself too: real comments, or the same recycled praise? Those two minutes of checking beat any filter.
Frequently asked questions
Who produces the ad content?
It is negotiated, and you set it in the brief. Many pages prefer to produce it themselves in their own voice, and the result is usually better; if you have ready content, you send it in the workroom.
How long does the ad post stay up?
Each page writes its retention terms in the listing description, and you see it before ordering. If it is not written, ask in the workroom so the answer stays on record; the order timeline exists for exactly this.