Podcast Advertising
A mid-roll, an episode sponsorship or a dedicated episode about you; all three prices on each podcast card. Order and payment go directly to the podcaster.
How to read this catalog
- Average downloads per episode are declared by the podcaster; that is the comparison metric, not total plays, which grow with the age of the show.
- A mid-roll is the cheapest entry; full sponsorship means your name opens and closes the episode; a dedicated episode is effectively a complete piece of content about you.
- Several episodes in a row beat a single one: podcast listeners trust repetition. That is why a multi-episode order can be placed from this same form.
RGB is not an ad network and takes no percentage of your order. The price is what the seller set, payment goes directly to them, and RGB only keeps the order process transparent.
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The Podcast Advertising catalog just opened and the first listings are on their way. Are you a seller yourself? Be the first; listing takes a few minutes and carries no commission.
How much does Podcast Advertising cost
The catalog is not yet big enough for a minimum and median price to mean anything; we will not put a made-up number in their place. Each listing price is transparent on its own card, and as more listings arrive the real stats will sit right here.
The podcast audience is small but loyal: someone who listens to one voice for thirty minutes listens to its recommendation too. For branding and specialist products, that loyalty is what you are buying, not a big number.
Which businesses podcast ads are worth it for
Products that need explaining. Apps, courses, financial services, specialist tools; where a banner cannot convince but two minutes in a voice the listener trusts can. Cheap impulse goods are the opposite: podcasts cost too much for them, and the same budget goes further in SMS or stories.
Coordinate the mid-roll script with the host, but do not dictate it. An ad read in the host own voice gets heard; a formal prepared script in the middle of an intimate conversation is an uninvited guest.
One episode or a multi-episode package
If your budget covers one experiment, buy that one episode and give a dedicated discount code so the result is measurable. If it works, buy the multi-episode package; a listener who hears the offer three times across three episodes is far ahead of a one-time listener.
Frequently asked questions
How do I measure a podcast ad?
Put a discount code or a dedicated link for this podcast in the brief. Podcast listeners rarely act in the moment and visit days later; so judge the result over weeks, not hours.
Is a dedicated episode the same as a sponsored article?
Same spirit, audio medium. The podcaster builds a full episode around your field and product. The listener must know the episode was made with your support; hiding it is both unprofessional and burns the trust of that very audience.