Push Notification Advertising
Sites with real push subscribers sell one full send to their audience at a set price. Your message reaches them with one click straight to your page.
How to read this catalog
- The subscriber count is the site own claim; its domain authority however is measured by us, and the two together give a clear picture.
- The price is for one send to all subscribers. Short text, one clear offer, one link; push is no place for long explanations.
- Set the send time in the order note; a midnight push only trains the close button.
RGB is not an ad network and takes no percentage of your order. The price is what the seller set, payment goes directly to them, and RGB only keeps the order process transparent.
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The Push Notification Advertising catalog just opened and the first listings are on their way. Are you a seller yourself? Be the first; listing takes a few minutes and carries no commission.
How much does Push Notification Advertising cost
The catalog is not yet big enough for a minimum and median price to mean anything; we will not put a made-up number in their place. Each listing price is transparent on its own card, and as more listings arrive the real stats will sit right here.
Push is the cheapest direct line to an audience that once trusted that site. Its click rate is usually below SMS, but its cost per click often comes out lower too; a sensible pick for general offers and seasonal sales.
How push advertising works
A user who allowed notifications on a site sees your message on their browser under that site name, and one click brings them to your link. You are borrowing the host site credibility; that is why its topic match with your offer matters. A tool-shop offer sent to a general news site subscribers performs worse than the same offer on a specialist site in that field.
What a good push message looks like
A short title with a concrete offer, one explaining sentence, one link that opens that very offer. Put the number and the deadline in the text itself, and point the link at the offer landing page, not the homepage; every click that has to search again is lost.
Frequently asked questions
How do I know the send really happened?
Build your link with UTM; at send time you will see the traffic from that site in your analytics. The seller also records the send with a note in the workroom, and the final confirmation is always yours.
Push or SMS, which is better?
They are not rivals. SMS reaches a phone number and is almost certainly seen, but each send costs more; push is cheaper and its audience more pre-filtered, since they opted in themselves. Spend a limited budget first where the audience is closest to your business.