Learning track

SEO

SEO is a chain, not a list of tricks: if you do not know how Google finds and files a page, no checklist will help you. This path teaches that chain in order, from the search engine to the report you read in Search Console.

  • 15 lessons
  • Free, no signup

Where this path takes you, and in what order

  1. 1

    Understanding the search engine

    Crawling, indexing, ranking, and what the results page is made of.

  2. 2

    Finding the demand

    The intent behind a query, and the words people really type rather than the ones we wish they typed.

  3. 3

    Building the page that answers

    On-page, content, the technical side, links and structured data.

  4. 4

    Measuring, then correcting

    Search Console, analytics, the tools, and where AI sits in search today.

The order is a recommendation, not a rule, but skipping the first stop usually means coming back to it later.

The path, step by step

Lessons are ordered so each stands on the previous one. You can also jump in anywhere.

  1. 1How a search engine worksA search engine does not search the live web; it answers from a copy it already read and filed in an index. Ranking therefore means being found first, being read correctly second, and being better than the rest of the index last.Beginner
  2. 2The anatomy of a Google results pageA Google results page is not one column of ten links; it is several independent blocks, each with its own rules, and some of them cannot be moved by money or markup at all. That is also why rank one is not necessarily the top of the page.Beginner
  3. 3What search intent isSearch intent is the job a user wants done behind a phrase: understand something, get somewhere, compare options, or buy. For a Persian keyword no tool reports it, so you read it off the results page yourself.Beginner
  4. 4How to do keyword researchKeyword research means finding the phrases your customers actually type, measuring them, and turning the result into a list where each group is one page. It has five steps, and for a Persian keyword one rule differs: take the number with no country filter.Beginner
  5. 5On-page SEO, element by elementOn-page SEO is everything you decide on the page itself: the title tag, the meta description, the headings, the text, the images, the internal links and the URL. This lesson opens each element separately and says which ones actually matter and which are only habit.Beginner
  6. 6Content SEO and E-E-A-TE-E-A-T stands for experience, expertise, authoritativeness and trust, and on the page where Google introduces them it writes that of the four, trust is most important and the others feed into it. The same page says E-E-A-T itself is not a ranking factor, which means what actually gets measured is the evidence you put on the page.Intermediate
  7. 7Learning technical SEO, layer by layerTechnical SEO has four layers that sit on top of one another: being crawled, being rendered, being indexed, and being delivered fast. You learn them from the bottom, because a broken lower layer makes work on everything above it pointless.Intermediate
  8. 8Learning link building, from the earning sideLink building means giving another site a reason to link to you, and most of that work happens on your own site rather than in an email. What earns a link is a page someone has a reason to cite; the rest of the job is finding that person.Intermediate
  9. 9Learning local SEO where the map is not availableLocal SEO means getting Google to treat you as the near and relevant option for someone searching in your city. Google itself says local results rest mainly on relevance, distance and prominence, and that there is no way to buy a better local ranking.Intermediate
  10. 10Learning schema and structured dataStructured data is a few lines of code telling a machine what this page is: a product, an article, a business. Google recommends the JSON-LD format and holds one rule everything else follows from: do not mark up what is not visible on the page.Intermediate
  11. 11Learning Google Search ConsoleSearch Console is the only place where your site's search data comes straight from Google: how often you were shown, how many clicks you got, and roughly where in the results you sat. But the report describes; it does not explain. What you actually have to learn is how to read those four numbers and which filters change them.Intermediate
  12. 12Learning Google Analytics 4Google Analytics 4 counts every user interaction as an event, and every one of its reports is built on that single idea. If you take one thing from this lesson, take this: the standard reports and the explorations are two separate engines, and the data retention setting limits only the second one.Intermediate
  13. 13SEO tools: which one for which jobChoosing an SEO tool means first deciding which question you want answered, then going to the tool that answers that one question. There are six main categories and each covers exactly one kind of question; the rest of the differences between tools in the same category are taste and price.Intermediate
  14. 14AI content and SEOGoogle does not penalise a piece of text for having been written with AI; its written policy is about generating many pages that add nothing for the user, no matter who or what produced them. The real risk does not live in the sentences, it lives in the shape of the site: dozens of pages with one template, one date and nothing first-hand.Intermediate
  15. 15SEO for AI engines (GEO)GEO is the work of getting AI assistants to point at your site in their answers, and today only one part of it is measurable: whether those services' crawlers reach your pages, which you can see in your own server log. The rest is either the vendors' own documentation or inference, and anybody handing you a list of GEO ranking factors is selling a guess.Advanced
A chain of glass links lit red, green and blue, running from a magnifying lens to a glowing white page

This path is written for someone who owns a site, or is about to, and wants to understand what is happening rather than receive a monthly report they cannot read. The order is not arbitrary: until you know how Google finds a page and what the results page is made of, keyword research stays a guessing game.

It runs in three parts. Fundamentals first: how a search engine works, what sits on the results page, and the intent behind a query. Then the daily work: finding demand, writing a page that answers it, and putting the technical side in order. Measurement last: Search Console, analytics, the tools, and what AI answer engines have changed.

One warning most SEO courses skip: for plenty of businesses SEO is not the bottleneck. If your product or your sales page convinces nobody, a better ranking only wastes more traffic. We say so inside the lessons too, because knowing where a skill stops working is part of the skill.

Real follow-up questions

Can you learn SEO for free?

Yes. Google's own documentation is free, this path is free, and Search Console costs nothing. What costs money is data from professional tools, and what costs more is your time: practising on a real site, even a personal blog, is the part no video replaces.

How long does learning SEO take?

It depends what you mean by learning. Reading this path and grasping the concepts happens quickly; SEO judgement comes from watching one real site over months, because the gap between a change and its visible effect in search is not short. Anyone who gives you a firm number is selling something.

Do you need to code to do SEO?

For most of the work, no. Keyword research, content structure, internal linking and Search Console need no code at all. Technical SEO is different: there, reading HTML, understanding server response headers and working with robots.txt do help, and those few things are learnable too.

If someone else already runs your SEO and you only want to follow what they are saying, this path is enough. If you would rather we did the work, see the SEO service page