Frequently Asked Questions
What is keyword rank tracking, and how is it different from Search Console?
Keyword rank tracking means seeing your site's exact rank in Google's organic results for a specific phrase, in a specific city and device, on a specific day. Search Console gives you a general multi-day average; Rank Tracker gives you the precise daily rank, along with competitors and a full results archive.
Why does the rank I see myself on Google differ from Rank Tracker?
Because the result you see in your own browser is personalized, based on your search history, exact location, and even your Google account, since you visit your own site often. Rank Tracker pulls rank with a neutral, history-free request, exactly what an average anonymous user sees, and that number is more reliable for real decisions.
How often does the rank update?
The first three free keywords are always checked weekly. For the rest, you pick the frequency yourself per domain: daily (default, every night), every three days, weekly, or manual only via the "Update now" button. A higher frequency means a higher monthly wallet cost, the calculator above this section shows exactly how much.
What does "30+" next to a keyword mean?
It means that keyword wasn't found in Google's top 30 results (pages one and two). The default check depth is 30 results because a deeper check costs more from the Google data provider; if a keyword shows "30+," it's outside that range, not that it doesn't rank at all.
Can I see competitor ranks too?
Yes. By adding a competitor domain to any domain you track, their rank for the same keywords is automatically extracted from the same daily check, at no extra cost or separate check.
Why does a keyword's rank differ between one city and another?
For many phrases, Google adjusts results based on the user's location (especially for local businesses). Rank Tracker simulates this difference by pulling rank from each city's geographic coordinates, so you see that city's true rank.
What's the difference between mobile and desktop rank?
Google runs a mobile-first algorithm and sometimes mobile and desktop result order isn't identical. That's why you can track each keyword separately for desktop, Android, or iOS.
Is daily rank fluctuation normal?
Completely. A keyword bouncing up or down a position or two daily, even with no change to your site, is normal, Google constantly tests and updates. Real concern kicks in when there's a stable downward trend over several weeks, not a single day's fluctuation.
If my wallet balance runs out, does my history data get lost?
No. Check history and the results archive are kept forever; only new checks for wallet-based keywords (not the three free ones) pause until you top up. You'll see a "low balance" tag next to that keyword and get a reminder email; no data is ever deleted.
What does Rank Tracker cost?
There's no monthly or annual subscription. You top up your wallet, and every rank check or tool run deducts from it at that exact moment, at a transparent price (real data cost plus a fixed margin); the table above and this page's calculator show the exact price. For very high usage or enterprise needs, contact us to discuss volume pricing.
Why did you drop the monthly subscription for a wallet?
Because a fixed monthly rate either lost us money (for active users) or overcharged you (for light users). With a wallet, everyone pays exactly what they actually use, a small domain with five keywords checked weekly costs about that small amount, not the price of a plan built for a hundred daily keywords.
Do I need to know code or an API to use it?
No, the dashboard is entirely visual, no technical knowledge required.
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