Logotype or pictorial mark: which suits a new brand
A logotype beats a symbol for a brand nobody knows yet. Script constraints, font licensing, and five tests to run before you...
Category: Graphic Design
Where should a video teaser sit? We measured 13 pages
A teaser studio's home page ships 18 MB and still records an LCP of 360 ms. Thirteen pages measured in Chrome, and...
Logo design: if you only got a PNG, you did not buy a logo
A logo is a file package, not a picture. The full delivery list, the source file ownership question, the 24 pixel test...
Color Psychology in Branding: How to Choose the Right Brand Color
Up to 90% of first impressions about a brand come from color alone. Learn what colors psychologically communicate and how to pick...