Loans and banking
Real search demand in this sector, and whether each keyword is running ahead of the market or behind it. Volumes are Google estimates and the method is explained at the bottom of the page.
- 18 keywords
- Last measured: 26 Aug 2026
- Free, no sign up
Volumes come from Google Ads with a language filter and no country filter, so this measures English-language demand worldwide rather than any single market.
| Keyword | Monthly searches | Growth vs market | Ranking difficulty | Search intent | Five year trend | Cost per click | |
|---|---|---|---|---|---|---|---|
| 1 | zillow mortgage calculator | 301,000 | +1,013.0 | 80Very hard | NavigationalTransactional | $6.50 | |
| 2 | bankrate mortgage calculator | 550,000 | +515.9 | 93Very hard | Navigational | $4.55 | |
| 3 | student loans | 1,000,000 | +63.9 | 94Very hard | Informational | $78.73 | |
| 4 | personal loan | 1,220,000 | +34.5 | 88Very hard | Informational | $13.16 | |
| 5 | loan calculator | 1,500,000 | +19.0 | 88Very hard | Informational | $2.57 | |
| 6 | loan emi calculator home loan 1 more spellings | 673,000 | +17.4 | 72Very hard | Commercial | $0.14 | |
| 7 | emi calculator | 2,740,000 | +2.6 | 69Hard | Informational | $0.13 | |
| 8 | pay day loans | 823,000 | +2.6 | 67Hard | Commercial | $9.04 | |
| 9 | equated monthly installment | 368,000 | +2.6 | 54Hard | Informational | No data | $1.42 |
| 10 | mortgage calculator | 4,090,000 | -9.5 | 89Very hard | Informational | $1.68 | |
| 11 | auto loan calculator | 673,000 | -9.6 | 85Very hard | Commercial | $1.86 | |
| 12 | amortization calculator | 301,000 | -10.0 | 74Very hard | Informational | $2.97 | |
| 13 | car loan emi calculator | 301,000 | -10.3 | 77Very hard | Commercial | $0.07 | |
| 14 | personal loan emi calculator | 301,000 | -20.6 | 72Very hard | Commercial | $0.41 | |
| 15 | auto car payment calculator | 550,000 | -20.9 | 80Very hard | Commercial | $1.34 | |
| 16 | car loan calculator | 823,000 | -21.7 | 81Very hard | Informational | $1.94 | |
| 17 | interest amount | 550,000 | -30.6 | 80Very hard | Informational | $5.57 | |
| 18 | loan calculator personal loan | 368,000 | -34.2 | 69Hard | Commercial | $3.84 |
Difficulty and intent come from Semrush, measured in its United States database. The country table below shows the same words in the United Kingdom and India, and the gap between two countries is routinely larger than the gap between two different keywords: "gold rate today" is roughly 68 million a month in India against 823 thousand in the United States. A single worldwide number for English does not exist, and anyone selling you one is averaging markets that behave nothing alike.
Of the 18 keywords on this page, 18 carry a difficulty score. The rest were not measured by Semrush and their cells are left empty.
zillow mortgage calculator
Google Trends index, 0 to 100, over the last five years. The index is relative to the highest point of this chart alone, so it cannot be compared with another keyword chart.
The shaded bands are where Google returns no data. They are drawn as gaps rather than zeros, and they are excluded from the growth calculation.
Where the demand actually is
The same keyword, measured in each country separately. The number under each country is monthly searches; the small figure beneath it is cost per click.
| Keyword | United States | United Kingdom | India | Canada |
|---|---|---|---|---|
| mortgage calculator | 3.4 million$0.59 | 550k$0.82 | 40.5k$0.08 | 301k$0.17 |
| student loans | 1.5 million$11.57 | 22.2k$2.37 | 246k$0.29 | 22.2k$2.42 |
| loan calculator | 1.5 million$1.31 | 60.5k$1.20 | 673k$0.04 | 27.1k$0.51 |
| auto loan calculator | 550k$0.49 | 880$1.98 | 2.4k | 12.1k$0.84 |
| car loan calculator | 550k$0.36 | 9.9k$1.37 | 90.5k$0.01 | 27.1k$0.58 |
| personal loan | 165k$11.97 | 27.1k$5.58 | 368k$0.36 | 5.4k$3.84 |
| amortization calculator | 246k$1.09 | 1.6k$1.62 | 2.9k$0.01 | 9.9k$0.29 |
